The term "Denite" bears no original meaning but is more an artificial creation which again automatically gives it a derived but certainly implied meaning - a link to the arts. At the same time, DENITE also is a brand and a label marking in a subtle way art as fashion and fashion as art for the interested beholder.

The goal is to make urban artwork wearable in form of fashionable clothes. Prolonging the creative process onto objects of utility DENITE is offering contemporary artists the possibility to increase the presence of their creation within daily life.