Not revolution but innovation as well as evolution are the principals DAIMartwear wants to stand for. Those who know the artist also know that he applicably participated in the development of graffiti art for the last 15 years. Only by an enduring consistency, the lasting courage for difference as well as certain thoroughgoingness towards short lived trends has this been possible.
The artist´s power of innovation paired with creativity and a high degree of design quality are now about to bestow stimulus and impuls to fashion. Without criticism towards the existing, room for improvement is offered. Without the insolence of superiority the delight in differentness is aroused. Exactly this is what is offered to the wearer of the new collection. A discreet statement devoid of raising the claim of reaching everyone but those who already belong.