The term "Denite" bears no original meaning but is more an artificial creation which again automatically gives it a derived but certainly implied meaning - a link to the arts. At the same time, DENITE also is a brand and a label marking in a subtle way art as fashion and fashion as art for the interested beholder.

The goal is to make urban artwork wearable in form of fashionable clothes. Prolonging the creative process onto objects of utility DENITE is offering contemporary artists the possibility to increase the presence of their creation within daily life.

Within the community of graffiti this question might almost be looked upon as an insult or at least as a blunt prove of ignorance. All those who`s understanding and awareness of graffiti as a form of art within the public space of perception should be reminded that within a list of the worldwide most renown graffiti artists, DAIM`s name would be amongst equals.

More Infos: www.daim.org/

Similar to artists who often form groups or work together in projects across different regions and disciplines of art, DENITE was formed by people with different origins and disposition.

DAIM is he creative mind of the constellation and lay the foundation for DENITE through is DAIMartwear collections. After making ample experiences through collaborations with brands such as Carhartt und Levi`s time simply was right for his own label and collection.

Axel Täubert, a fan of graffiti and connoisseur of DAIM`s work through his former career as an active rapper puts his background in business administration as well as his work experience in sales, and advertising consulting in good use for marketing and distribution of DENITE.

The required know how in the field of the production and finishing of textiles is contributed by Noax GmbH with experts in logistics and warehousing as well.

Not revolution but innovation as well as evolution are the principals DAIMartwear wants to stand for. Those who know the artist also know that he applicably participated in the development of graffiti art for the last 15 years. Only by an enduring consistency, the lasting courage for difference as well as certain thoroughgoingness towards short lived trends has this been possible.
The artist´s power of innovation paired with creativity and a high degree of design quality are now about to bestow stimulus and impuls to fashion. Without criticism towards the existing, room for improvement is offered. Without the insolence of superiority the delight in differentness is aroused. Exactly this is what is offered to the wearer of the new collection. A discreet statement devoid of raising the claim of reaching everyone but those who already belong.

DAIMartwear is for wearers and collectors rather than buyers. Such a shirt is not only made for purchasing but also for owning. Or even better it should be looked upon as an investment. An investment in the arts, in feeling good and in identity. Not followers but leaders, not impostors but impersonators wear DAIMartwear.
This is not always linked to age but to experience. Those who witnessed many short lived trends and maybe even took part in a few will sooner or later find their way intuitively through the jungle of offers made and are content within his own homeland of style and brands. Expressiveness combined with understatement is the philosophy of such people. That`s why DAIMartwear fits them and they fit DAIMartwear.